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Knowledge transfer to society

Vater und Sohn stehen an einem Stand und schauen sich diverse kleine Pflanzen an
Photo: Susanne Schilling

Our aim is to disseminate scientific findings to the general public and promote dialogue between science and society. There are a variety of formats and events aimed at making knowledge accessible and awakening interest in science. Let's build bridges between research and society together!

The advantages of social transfer for your research

  • Social benefit: You can have a direct positive impact on society through your research results.
  • Increased visibility and networking: By engaging with the public, you increase the visibility of your research and make valuable contacts.
  • Promoting innovation: The dialogue between science and society enables you to gain new ideas that can lead to innovative solutions.
  • Strengthening research funding: An active transfer to society can increase your chances of receiving funding, as many funders attach importance to social impact.
  • Transferring knowledge and educating the public: Engaging with the public gives you the opportunity to share your knowledge and help raise awareness of scientific issues.

How do we support you?

  • Science communication: We support you in developing the science communication concepts required for your project proposals. We also help you to present your research project convincingly at various events. 
  • Organisational support for event participation: We provide organisational support during the preparatory phase of events that promote exchange between science and society, such as the Potsdam Day of Science.
  • Seminars and workshops: We regularly offer interesting seminars and workshops to help you improve your communication skills.

Media enquiries & press releases

The Press and Public Relations team will support you with interview requests from radio and TV as well as with the preparation of press releases.

Audio, video, graphics, layout

The team at the ZIM - Centre for Information Technology and Media Management will support you with multimedia services.