Potsdam Transfer: Startup Basics - Customer Journey
This seminar will give you insights on what a customer journeys is and how you can use this tool for your start-up project.
We will start with the basics of user-centricity, so that we all start from the same level of knowledge: Defining user groups, user research and personas. Afterwards, you will get impulses on how to develop a customer journey that systematically structures your customer insights and identifies how the solution you want to offer meets their needs.
During the seminar, you will have the opportunity to apply what you have learned directly to your start-up project. If you are not currently working on a start-up project, you can use an example case for the practical exercises, which you will get to know during the seminar.
Speaker
Wanda von Bremen
Registration and Costs
Yes
Event Type
Workshop
Subject Field
Gründung und Innovation
Wissens- und Technologietransfer
Faculty
Zentrale Universitätseinrichtungen
More Information
Date
Begin
09.07.2024, 16:00
End
09.07.2024, 19:00
Kooperation von Potsdam Transfer mit dem Businessplan Wettbewerb Berlin-Brandenburg, Anmeldung unter: https://www.b-p-w.de/termine/detail/customer-journey/
Organizer
Potsdam Transfer mit dem Businessplan Wettbewerb Berlin-Brandenburg
Location
Contact
Nicole Remus-Sticken
August-Bebel-Str. 89
14482 Potsdam
August-Bebel-Str. 89
14482 Potsdam
Phone: 0331 977-4552