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Potsdamer Social Media Monitor

The Potsdam Social Media Monitor (PSMM) was founded in 2024 at the Faculty of Economics and Social Sciences at the University of Potsdam. Its mission is to develop methods to measure the use, content and impact of social media and to create accountability tools for social media platforms. PSMM utilizes a variety of interdisciplinary approaches, including from sociology, political science and computer science.

The pilot project is a TikTok election monitor for the regional elections in Saxony, Thuringia and Brandenburg taking place in September 2024. The focus is on first-time voters and how their use of TikTok influences political opinion formation and attitudes.

Team

• Prof. Dr. Roland Verwiebe – Co-Principal Investigator
• Prof. Dr. Jasper Tjaden – Co-Principal Investigator
• Prof. Dr. Ulrich Kohler – Co-Principal Investigator
• Johannes Wolfgram – Data Mining
• Aaron Philipp – Data Scientist
• Sarah Weißmann – Data Scientist

With support from: Else-Frenkel-Brunswik-Institut Leipzig, TU Bergakademie Freiberg, KomRex Friedrich-Schiller-Universität Jena, M18 Weimar

Interview mit dem Universitätsmagazin der Universität Potsdam vom 02.09.2024 zum "Potsdamer Social Media Monitor" / Interview with the university magazine of the University of Potsdam from 02.09.2024

Informationen zum Potsdamer Social Media Monitor / Informations about PSMM

Ergebnisse vom 01.09.2024 / Results from 01.09.2024

Interview Spiegel vom 03.09.2024 "Die AfD ist ohne rechte Influencer und Multiplikatoren nicht vorstellbar" / Interview SPIEGEL from 03.09.2024

Interview MAZ vom 10.09.2024 „Die anderen Parteien müssen endlich aufwachen“: Warum die AfD auf TikTok so erfolgreich ist" / Interview MAZ from 10.09.2024

Artikel in der Stuttgarter Zeitung vom 07./08.09.2024 "Jungwähler rücken nach rechts" / Article Stuttgarter Newspaper from 07./08.09.2024