You can find more information about the course here.

Content

In this course, you will gain a comprehensive insight into the topic of entrepreneurship and starting a business. The theoretical content presented in the lecture is supplemented by the practice of creating your own business model.
The aim is to sensitize all participants to the specific problem areas of start-up management and to enable the application of solution strategies in the field of start-up management. At the end of the event, the students will have in-depth specialist knowledge and knowledge of established concepts of start-up management. They will be able to systematically analyze and present a business opportunity using various methods, know the importance and role of business model planning for starting a business, and have a profound understanding of the business context of a start-up company's business model. In addition, they will have the ability to organize themselves in small groups and work on topics independently (teamwork), and will be able to present their business model to other interested parties and evaluate and, if necessary, incorporate suggestions for improvement.

Topics

• Environment and framework conditions for start-ups
• Recognizing business ideas
• Founders and start-up teams
• Business model canvas
• Financial requirements and financing of young companies
• Legal aspects of start-ups

Service to be provided

• Portfolio review and active participation in the exercise

Literature

• Literature will be announced via Moodle during the course of the event.

For more information about the course, please click here. 

Application documents: 

- Application form 

The number of seminar places is limited; therefore, a separate application is necessary. Please fill in the application form until 09.04. (midnight). You will receive feedback in the first weeks of the semester whether your application was successful. 

Content

The seminar is offered to master's students to prepare for a thesis at the Chair of Innovation Management.

The focus of the seminar is on imparting methodological knowledge, which is the tool for working on a research idea. A research idea can be a conceptual contribution or an empirical study. In depth, students gain an insight into empirical social research. Depending on the research question, the focus is either on discovering new phenomena or on testing suspected connections.

At the beginning of the seminar, students should deal with these different research goals and their consequences for the development of their own research project. Hypothesis-exploratory, exploratory studies require a different methodological approach than hypothesis-testing, explanatory studies. In this context, students will deal with qualitative and quantitative survey and evaluation methods as the seminar progresses. In addition to an overview of the multitude of survey and evaluation methods, students should recognize under which conditions which methods are suitable in order to be able to examine the research idea in a targeted manner.

This acquired basic knowledge is applied and deepened by carrying out your own research project on current topics in innovation and entrepreneurship research. The students should learn how to present the results of scientific research to a specialist audience in the form of a presentation and a scientific article.

Topics covered

• Understanding academic articles
• Quantitative research
• Qualitative research
• Social network analysis
• Mixed Methods

Assessment

• Portfolio examination and active participation in the seminar

Literature

• Bortz, J., & Döring, N. (2006). Research methods and evaluation (4th ed.). Berlin, Heidelberg: Springer Berlin Heidelberg. (available as online version via UB Potsdam). 

Further literature will be announced via Moodle during the course. 

For organizational questions about the course, please contact David Bender (david.bender@uni-potsdam.de). 

For more information on the course, click here.

Content

After the course, students will have:

• gained in-depth knowledge of theories and methods in the field of technology management.;
• understood how knowledge about technology management is generated through empirical research and can evaluate the quality of published empirical studies.;
• been able to apply implications from theories, models and methods of technology management to practical cases;
• been able to carry out a project in a team and can present the project results appropriately in oral as well as written form. 

Assessment

• Portfolio examination and active participation in the seminar

Literature

Literature will be announced via Moodle during the course. 

For questions about the course, please contact David Bender (david.benderuuni-potsdampde).