Our courses - Bachelor
Bachelor project Innovation (BSKBWL120)
| Type | Day /Time | Duration | Lecturer | Room |
|---|---|---|---|---|
Lecture | Tuesday 2 pm to 4 pm | 22.10.2024 to 04.02.2025* | Prof. Dr. Julia Brennecke | S27 |
*23.12.2024 – 03.01.2025: Academic Christmas Holiday
For more information about the course, please click here.
Content
The "Bachelor Project" serves to deepen subject-specific and interdisciplinary competencies and is intended to prepare students for contemporary knowledge work, and, specifically, their Bachelor Thesis.
After completing this course, students:
- have in-depth subject knowledge, particularly with regards to research methods, and can apply this knowledge to current issues.
- are familiar with common research methodologies and can independently write a paper.
- have the ability to research information and scientific literature.
- can give a well-structured presentation and defend their own points of view in a theoretically-sound manner.
- have the ability to critically reflect on practical or theoretical problems by drawing on relevant management knowledge and independently develop solutions to those problems.
Topics covered
- Basics of academic articles
- Quantitative research
- Qualitative research
- Social network analysis
- Mixed Methods
Assessment
- Portfolio examination
Literature
- Bortz, J., & Döring, N. (2006). Research methods and evaluation (4th ed.). Berlin, Heidelberg: Springer Berlin Heidelberg. (available as online version via UB Potsdam).
Further literature will be announced via Moodle during the course.
For organizational questions about the course, please contact David Bender (david.bender@uni-potsdam.de).
Sustainable Innovation Management (BVMBWL510)
| Type | Day/ Time | Duration | Lecturer | Room |
|---|---|---|---|---|
Seminar | Tuesday 4 pm to 6 pm | 22.10.2024 to 04.02.2025* | Prof. Dr. Julia Brennecke | S27 |
*23.12.2024 – 03.01.2025: Academic Christmas Holiday
For more information about the course, please click here.
Content
Students
- have in-depth expertise and knowledge of the central concepts of innovation management, sustainability and the intersection of these two topics
- independently worked on topics of sustainable innovation management in small groups and prepared them in a final presentation
- have the ability to deal with the current scientific debate and make their own contributions to it
- have the ability to organize themselves in small groups or teams and to work on topics independently
- are able to analyze and synthesize topics from the field of sustainable innovation management and related topics using a scientific approach within the framework of a scientific paper (scientific work)
Assessment
- Portfolio examination
Literature
Literature will be announced via Moodle during the course.
For organizational questions about the course, please contact David Bender (david.bender@uni-potsdam.de)
Introduction to Business Administration (BBMBWL110)
| Type | Day/Time | Duration | Lecturer | Room |
|---|---|---|---|---|
Lecture | Tuesday 10am to 12am | 15.10.2024 - 04.02.2025 | Prof. Dr. Julia Brennecke | H05 |
Exercise | Wednesday 9 am to 10 am Friday 9 am to 10 am | 25.10.2024 - 07.02.2025 | David Bender | online |
*23.12.2024 – 03.01.2025: Academic Christmas Holiday
For more information about the course, please click here.
Content
Students
- understand the conceptual, theoretical and methodological foundations of business administration.
- are able to discuss constitutive fundamental decisions and explain operational functions.
- are able to explain the structure, functional areas and modes of operation of a company.
Assessment
- Exam (90 Min.)
Literature
Literature will be announced via Moodle during the course.
Our courses - Master
Innovation Management (MMBBWL410)
| Type | Day/Time | Duration | Lecturer | Room |
|---|---|---|---|---|
Lecture (2 SWS) | Monday 2pm to 4pm | 21.10.2024 to 03.02.2025* | Prof. Dr. Julia Brennecke | H08 |
Exercise (2 SWS) | Monday 4pm to 6pm | 21.10.2024 to 03.02.2025* | David Bender | S27 |
*23.12.2024 – 03.01.2025: Academic Holiday
For more information on the course, click here.
Content
1. students are able to critically evaluate the central theories, concepts and empirical work underlying innovation management.
2. students are able to describe and critically evaluate alternative approaches to innovation management in modern organizations.
3. students will be able to explain the strengths and weaknesses of methods for innovation management in organizations.
4. students will be able to identify a range of factors that influence the practice, implementation, and success of innovation management strategies and tools.
5. students will be able to conduct independent research on innovation management in an organizational context and present the results of their research in a convincing manner.
Teaching Language: English
Topics
- What is innovation and why should it be managed?
- Development and management of an innovation strategy
- Innovation management through networks
- Strategies to protect innovations
- Management of innovations processes
- Creativity and idea management
- Knowledge management for innovation
- Innovation management through leadership and culture
- Structuring to promote innovation
Assessment
- Term paper, presentation and active participation in the exercise
Literature
Literature will be announced via Moodle during the course.
For questions regarding the course, contact David Bender (david.bender@uni-potsdam.de)
Research Seminar Innovation (MFSBWL110)
| Type | Day/Time | Duration | Lecturer | Room |
|---|---|---|---|---|
| Lecture | Tuesday 2pm to 4pm | 22.10.2024 to 04.02.2025* | Prof. Dr. Julia Brennecke | S27 |
*23.12.2024 – 03.01.2025: Academic Holiday
For more information on the course, click here.
Content
The seminar is offered to Master students in order to prepare for a final thesis at the Chair of Innovation Management.
The focus of the seminar is the transfer of methodological knowledge, which is the tool to work on the content of a research idea. A research idea can be a conceptual contribution or an empirical study. The students will get a deeper insight into empirical social research. Depending on the research question, the focus is either on discovering new phenomena or on testing presumed relationships.
At the beginning of the seminar, the students will deal with these different research goals and their consequences for the design of their own research project. Hypothesis exploring, explorative investigations require a different methodological approach than hypothesis testing, explanatory investigations. In this context, the students will deal with qualitative and quantitative data collection and analysis methods in the course of the seminar. In addition to an overview of the multitude of survey and evaluation methods, the students should recognize under which conditions which methods are suitable in order to be able to investigate the research idea in a targeted manner.
This acquired basic knowledge will be applied and deepened by conducting their own research project on current topics from innovation and entrepreneurship research. In doing so, students will learn how to present the results of scientific research to an expert audience in the form of a presentation and a scientific article.
Topics
- Basics scientific articles
- Basics of research
- Quantitative research
- Qualitative Research
- Social Network Analysis
- Mixed Methods
Assessment
- Portfolio examination and active participation in the seminar
Literature
- Bortz, J., & Döring, N. (2006). Forschungsmethoden und Evaluation (4. Aufl.). Berlin, Heidelberg: Springer Berlin Heidelberg. (als Online-Version über UB Potsdam erhältlich)
Additional literature will be announced via Moodle during the course.