Sustainable Consumption Research Group
Balderjahn, I. und Hoffmann, S. (2023). The Effectiveness of Consume-less Appeals in Social Marketing. Journal of Macromarketing, 02761467231205448. Link
Balderjahn, I. und Appenfeller, D. (2023). A Social Marketing Approach to Voluntary Simplicity: Communicating to Consume Less, Sustainability, 15(3), 2302. Link
Balderjahn, I., Hoffmann, S. and Hüttel, A. (2023), "How empowerment and materialism contribute to anti-consumers’ well-being", European Journal of Marketing. Link
Balderjahn, I. (2022). Anti-Consumption und Nachhaltigkeit. In: Boltz, D.-M.: Bruhn, M.; Gröppel-Klein, A. und Hellmann, K.-U. (Hrsg.), Marke, Nachhaltigkeit und Verbraucherpolitik, Verbraucherforschung Band 5, S. 29-40, Nomos, Baden-Baden. Link
Hüttel, A., & Balderjahn, I. (2021). The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away? Journal of Consumer Affairs, 1–29. Link
Mai, R., Hoffmann, S., Balderjahn, I. (2021). When drivers become inhibitors of organic consumption: the need for a multistage view. Journal of the Academy of Marketing Science, 49:1151-1171. Link
Reimers, H; Jacksohn, A; Appenfeller, D; Lasarov, W; Hüttel, A; Rehdanz, K; Balderjahn, I; Hoffmann, S. (2021). Indirect rebound effects on the consumer level: A state-of-the-art literature review. Cleaner and Responsible Consumption, 3, Link
Ziesemer, F., Hüttel, A., Balderjahn, I. (2021). Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption. Journal of Consumer Policy, Link
Balderjahn, I., Seegebarth, B., and Lee, M.S.W. (2020). Less is more! The rationale behind the decision-making style of voluntary simplifiers, Journal of Cleaner Production, Link
Komplette Publikationsliste zum Download.
